KR Zamboanga is the brand’s first store in Mindanao. It opened on September 27, 2017 in KCC Mall. Zamboanga is a highly urbanized city in Mindanao which is the 3rd largest city by land area in the Philippines. Known for its Hispanic-influenced culture, the city bears the nickname “Asia’s Latin City”. It is also in Zamboanga where a Spanish-based creole language evolved known as Chavacano and is one of the main lingua francas in the city. The Department of Tourism has selected Zamboanga City as flagship tourism destination in Zamboanga Peninsula.