Two years ago, Kenny’s launched “Greatest Grills” to communicate the need to “Treat Yourself Good” to our guests. With this came the opportunity to introduce the idea to our guests that we offer more deliciously healthy options apart from our roasted chicken plates.
This 2018, we plan to make it bigger and better as Kenny’s hosts a hot and awesome summer extravaganza with GRILLFEST 2018. Whether it’s on the beach, the backyard or the pool, summer is never complete without a good weekend BBQ.
Championing our Greatest Grills and our strength in grilling, this campaign will highlight the three hero products of Greatest Grills namely Premium Steak Plate, Ribs Solo B Plate and Grilled Fish Plate (2 sides). We will also feature the other grilled plates in some communication materials.
In addition to the Grilled Plates, we will be offering new and exciting Limited Time Offer (LTO) side dishes; Vegetable Skewer and Southern Creamed Corn, and a new flavored muffin; Ham & Cheese Muffin that will best complement the Grilled Plates.